MKT 299: Applied Marketing Capstone

This course bridges the gap between education and career by providing hands-on experience in real-world marketing applications. As the culmination of the Marketing AAS program, this course challenges students to apply their knowledge and skills to real business projects through an in-class marketing agency or curated business case studies. Students will tackle marketing challenges, develop strategic campaigns, analyze data, and present their findings to stakeholders. The course also emphasizes professional preparation, including resume development, social media profile optimization, portfolio curation, and job search strategies.